« Go back Rome: 49.2 million tourists in 2023
In 2023, Rome experienced a significant increase in tourism, with 21 million arrivals, marking an 8% increase compared to 2019, considered the best year for the hospitality industry. Alessandro Onorato, Tourism Councillor of Rome Capital, reported these figures during his speech at the 20th edition of the Hotelier Day organized by Federalberghi: “Concerts, major sports events, art and fashion have brought our city back to life, generating thousands of new jobs. Thanks to the work done by our administration, today we can finally speak of structural growth and not just occasional growth. All the main indicators confirm that growth will continue in 2024, 2025 and 2026 as long as the city remains as attractive as it is now”.
The Mayor of Rome, Roberto Gualtieri, also stated: “We are not satisfied with tourism: for Rome to overcome the pandemic, grow, and attract, surpassing pre-Covid levels is not enough. Rome is unique and we are not satisfied until we are number one. The phase we are going through must not make us relax. It is a stimulus to move forward on all fronts: events, culture, vitality, and Rome's ability to combine its treasures with a vibrant scene. Our work must cover all fronts, addressing concrete issues”.
Giuseppe Roscioli, president of Federalberghi Rome, then outlined the upcoming goals for 2024: “2024 will be a crucial, extended period of preparation for the Jubilee of 2025, an event that will put the Capital as never before in the eyes of the world, and in which Rome and Italy itself have a lot at stake in terms of international reputation. All forces involved must contribute to the success of the Holy Year from operators to institutions to politics, because in terms of image, we can explode, but also suffer a tremendous boomerang effect if the city does not present itself at its best”.
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