Italian tourism: overcoming the challenges of the pandemic in 2023

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Italian tourism: overcoming the challenges of the pandemic in 2023

In 2023, Italian tourism rebounded strongly, surpassing both the challenging 2022 and pre-crisis 2019 levels. The Tourism Studies Centre in Florence confirmed this recovery, highlighting increased foreign tourist presence. Accommodation facilities hosted 445.3 million tourists, an 8.1% rise from 2022 and exceeding 2019 levels by 8.6 million. The overall sector, covering hotels and non-hotels, grew by 9.3%, totalling 276.2 million overnight stays. Foreign tourists played a crucial role, contributing to a 13.7% increase, surpassing 2019 figures with over 228.5 million admissions. Italian tourists also increased by 2.8% over 2022, totalling 216.8 million overnight stays. Regionally, Southern Italy and Islands grew by 4.4%, while the North-West and Central regions outperformed the national average with increases of 11.7% and 10.4%, respectively. North-Eastern destinations grew by 7%. City art facilities and mountain resorts led hotel recovery with growth rates of 11.4% and 11.1%. Positive growth extended to rural areas (10.3%), spas (10.2%), lake resorts (9.6%), and other categories (9%).Conversely, the seaside resort sector grew modestly, less than 3%, due to reduced Italian demand. A notable success was the surge in spiritual tourism at religious sites, with a 46% increase in accommodation requests compared to 2022 and a 16% increase compared to pre-pandemic 2019. This success significantly contributes to the chain of solidarity, with increased portal visits showing a 20% increase in page views compared to 2022 and a 12% increase compared to 2019.

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