Italian pasta: new advertising rules

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Italian pasta: new advertising rules

The pasta producers of Unione Italiana Food have decided to adopt a set of guidelines for advertising communication to protect consumers and ensure the quality of Italian pasta. The objective is to provide increasingly clear, transparent, and rigorous information.

With the "Purity Law" of 1967, Italian producers established the standards to produce Italian pasta. The use of durum wheat that meets specific analytical parameters (moisture, protein, and acidity) is mandatory, along with a precise designation of sale that adheres to specific reference parameters.

The new guidelines aim to ensure that the content of messages used in advertising communication complies with current European, national, and self-regulatory standards, as well as regulations regarding ethical claims. In fact, the advertising claims used to promote pasta must always be inspired by principles of honesty, truthfulness, and fairness.

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