« Go back Iris group: “Italian ceramics will grow the country”
At Cersaie, the International Ceramics Exhibition, Iris Ceramica presented a stand that goes beyond the mere display of products, representing instead a profound commitment. This innovative and completely circular exhibition space reflects the aim of demonstrating how ceramics can improve the interaction between man and the environment. All materials used for the construction of the stand, including ceramics, will be recycled at the end of the exhibition.
Commitment to sustainability has always been a priority for Iris Ceramica, in line with the concept of 'economy equals ecology'. This commitment is reflected in the partnership with Edison Next for H2 Factory, a new production facility that will use green hydrogen for the production of high-end technical ceramic slabs.
In the context of Cersaie, Iris Ceramica will organise an event entitled 'The Art of being a Group', celebrating its connection with art. Despite a drop in revenues in 2023 in the sector, the company emphasises the importance of not reducing investments, especially in innovation and sustainability, as this will bring benefits in the short and long term.
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