Floriculture Boom in Italy

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Floriculture Boom in Italy

In Italy, the regions of Tuscany, Liguria, Sicily, Lombardy, Latium, Apulia, Emilia-Romagna, Veneto and Piedmont stand out as the main players in floriculture production, registering an increase of 11.4% over the previous year. In 2022, this sector exceeded EUR 3.14 billion, representing 4.5% of Italian agricultural production at basic prices. This figure marks the highest value in recent years surveyed. With 17,000 companies and more than 45,000 hectares of land dedicated to floriculture, Italy continues to highlight its leadership in the sector.

The data emerged from the report presented at Myplant & Garden, the international trade fair of professional green (floriculture, garden, landscape), held at Fiera Milano-Rho from February 21th to 23th 2024. The production of flowers and pot plants in 2022 exceeded 1.46 billion euro, an increase of 11.4%. Nurseries, with a production close to 1.68 billion Euro, keep Tuscany at the top of national nursery production, representing 55% of the market. Overall, Tuscany leads the Italian market with 31% of total production, including nurseries and floriculture.

As far as floriculture is concerned, Liguria maintains its leading position with 435.6 million Euros (+11.7%), helping to position the region as the second largest producer in the Italian market as a whole, with a 14% share. Italy is confirmed as the second European exporter in the horticultural sector, surpassed only by the Netherlands and overtaking Germany and Spain. In 2022, Italian exports reached 1.23 billion euro, showing a slight growth compared to 2021, according to calculations by Istat, Eurostat and Aiph.

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