Experience Lab 2024

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Experience Lab 2024

Experience Lab presents itself as a unique experience in the beauty scene, going beyond the traditional concept of an event. This platform is designed not only to offer immersive multi-sensory moments through the exhibiting brands but also to act as a catalyst for the growth and promotion of niche brands in the beauty industry. Not just a chance to discover new products but an opportunity to connect directly with the creators of each brand, exploring the stories and philosophies that drive their creation. It aimed at an end audience of connoisseurs and enthusiasts, Experience Lab offers the chance to renew one's beauty routines through unprecedented multi-sensory experiences.

The 2024 event takes place from March 6th to 9th in Milan at the design spaces of Allianz - MiCo, in the heart of the City Life District, offering a modern and lively setting to discover the latest innovations in the world of cosmetics excellence. Among green luxury, lifestyle and other brands, the exhibitors stand out for their basic concept, ingredients used, sustainability and ethicality, as well as their ability to offer the consumer an innovative experience.The focus on exhibitor selection is evident, with a scouting process involving several channels, including the use of social media as a source of emerging talent.Thanks to the Technical Committee made up of world-renowned experts, Experience Lab offers visitors the best of the premium, niche and indie cosmetics market. This event represents the natural evolution of Esxkin, the beauty section of Esxence - The Art Perfumery Event, guaranteeing significant visibility to exhibiting brands through experiential paths shared with Esxence.

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