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The territorial marketing project "Discover Turin" conceived by Federalberghi Turin with the contribution of the Chamber of Commerce of Turin and the technical support from We4Guest is coming to an end. The project aims to profile tourists passing through the Caselle and Orio al Serio airports and the touchpoint at Piazza Castello to convey targeted content.
In this edition of the project, the platform allowed access to information and benefits only to users who completed all registration fields. Over 90% indicated tourism as the reason for their visit. Italians remain the most numerous, followed by English and Americans (Germans, Argentinians, and Romanians follow).
By accessing the digital touchpoints managed by Turismo AlpMed at the airport and Turismo Torino at Piazza Castello, tourists could register on the Discover Turin platform, thereby obtaining free Wi-Fi connection and receiving content and advice based on the provided registration data.
Fabio Borio, president of Federalberghi Turin, expressed his opinion on the initiative: "This project has allowed us to have a basic profile of tourists reaching our destination and to reward them with content, proposals and discounts to be used immediately during their stay in Turin. We are satisfied with the results of this phase of the project, and thanks to continuous email marketing activities, we will have the opportunity to build loyalty among tourists who have already visited Turin, encouraging them to return or recommend the city as a tourist destination to others".
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