Denim Première Vision

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Denim Première Vision

The Denim Première Vision was held on November 22th and 23th at the Superstudio Più in Milan. According to organizers, it was "a dynamic and eventful edition" to support fashion and jeanswear brands.

Visitors and buyers had the opportunity to discover 15 denim brands at the Denim Fashion District space, a program of conferences and talks, fashion seminars to explore the trends of the season, installations and workshops.

The fair also brought together about seventy international exhibitors. Adami Dalla Val said: “Italy has never had an important role as in this edition: we have 23 Italian companies, many of which are woven. Quality is now a prerequisite: no company can think of having a success in such a competitive segment without focusing on quality, sustainability, customer service and speed of response. What more Italian companies can give is product innovation, but also its creative interpretation. On the stylistic figure one can still derive a competitive advantage”.  

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