« Go back The World Toasts in Italian: Prosecco DOC Sets Records
Prosecco DOC is no longer just a wine; it has become a true global ambassador of the Italian lifestyle, reaching a record-breaking 667 million bottles exported to 164 countries. This overwhelming success confirms the designation as the world's best-selling sparkling wine, consolidating a commercial network that blends agricultural tradition with cutting-edge market strategies.
A Boundless Success for Exports
The expansion of Prosecco DOC offers valuable insights for Italian companies aiming for internationalization:
- Global Reach: Its presence in over 160 markets proves that the brand has successfully adapted to extremely diverse tastes and customs regulations, from the USA to Asia.
- Consumer Trust: The DOC certification acts as a guarantee of quality, facilitating entry into new B2B and B2C segments where consumers seek authentic Italian products.
- Supply Chain Resilience: The production system has demonstrated extraordinary logistical capacity, ensuring constant flows to major international distributors.
A Comment from the President of FederCamere
Regarding this exceptional milestone, the President of FederCamere, Maurizio Carnevale, stated:
"The record set by Prosecco DOC is not a finish line, but clear proof that when the 'Italian System' works as a team, it has no rivals in foreign markets. These 667 million bottles represent 667 million business opportunities that pave the way not only for the wine sector but for the entire agribusiness and applied technology industries. FederCamere is proud to support companies that, with courage and vision, transform local excellence into a planetary success."
Strategic Information for Foreign Partners
For international buyers and investors, Prosecco DOC represents a low-risk, high-yield investment opportunity:
- Commercial Versatility: Ideal for both the Horeca sector and retail, the product perfectly aligns with modern consumption trends.
- Transparency and Sustainability: The Consortium constantly invests in sustainability protocols, an increasingly essential requirement for international trade partners.
- Sales Support: Coordinated global promotion ensures that foreign distributors receive strong communicative support, making the product easily recognizable to the end customer.