Roma International Estetica 2024
Rie-Roma International Estetica event, which took place from February 3th to 5th at Fiera Roma, was a significant opportunity for beauty and wellness professionals. The event offered exhibitions of excellent products, business appointments, training, conferences, CME courses, shows, competitions, thematic meetings, workshops and networking. Operators in the sector had the opportunity to keep abreast of the latest trends, deepen their skills and compare notes, multiplying the value of their business.
Fabio Casasoli, Sole Director of Fiera Roma, said: “The goal we are setting for 2024 is to continue to give voice to the territory and to the excellence made in Italy, developing our events. I am also thinking of our most recent projects, which we have designed because they are innovative in the trade fair panorama and very representative of the potential and vocations of our area”. The event also included an area dedicated to make-up and hairstyling, with practical lessons and live demos on various topics.
The event concluded with a day dedicated to the fashion sector, presenting haute couture fashion shows and artistic presentations. In parallel, the RIEOlos area offered practical and theoretical lessons on holistic disciplines such as foot and facial reflexology, aromatherapy and reiki. The exhibition area also presented innovations and excellence in the sector, with a focus on advanced technologies and sustainable products.
Overall, Rie-Roma International Estetica represented a comprehensive opportunity for professionals in the sector to explore the latest trends and innovations, fostering growth and evolution in the field of aesthetics and wellness.
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