« Go back Photography and Made in Italy:
The New IIC São Paulo Call for Creative
Businesses
The Italian Cultural Institute (IIC) of São Paulo has launched a competition call dedicated to contemporary photography, an initiative that serves as a strategic showcase for Italian companies in the creative, technological, and luxury sectors interested in the Brazilian market.
The competition aims to select original photographic projects that narrate contemporary Italian identity. For companies operating in the import-export of professional equipment, digital services, or the fashion and design sectors, this initiative represents a soft power opportunity to consolidate their brand in a rapidly expanding market.
The event fosters B2B dialogue between Italian creative agencies and Brazilian partners, while also capturing a high-profile B2C audience that is highly receptive to the quality of Made in Italy. The selected works will be displayed in dedicated exhibitions, providing an international visibility platform ideal for networking and public relations activities.
Technical details of the call can be found through the Institute's official channels, marking a key step for an internationalization strategy that blends business and culture.