Lavazza and Disneyland Paris collaboration
Disneyland Paris has decided to enrich the quality and taste of the blends available to tourists with the Italian brand Lavazza.
Lavazza shares common values with Disneyland Paris such as sustainability and responsibility: in fact, by choosing the "Reserva de ¡Tierra!", Disneyland Paris will offer Lavazza coffees that are from communities involved in social responsibility programs. In addition, chefs in the Park will create exclusive new recipes.
"We share many values with Disneyland Paris: the pursuit of excellence, innovation, passion and, of course, fun," said Mauro Mantovani, Chief Commercial Officer of Lavazza. "This agreement, part of our internationalization strategy, reaffirms the centrality of the French market and gives us the opportunity to further promote the quality of our products to an international audience."