« Go back Italy's MICE Sector Sets Sights on Frankfurt: Extended Deadline for IMEX 2025, the Premier B2B Opportunity for International Buyers
Promos Italia offers Italian conference tourism companies participation in the world's most important MICE trade fair. A strategic showcase for buyers seeking high-level Italian partners.
The promotion of Italian excellence in foreign markets continues to focus on the key sector of MICE (Meetings, Incentives, Conferences, and Exhibitions). Promos Italia, the Agency for the Internationalization of the Italian Chamber of Commerce System, has recently extended the deadline to January 17, 2025, for applications to participate in the IMEX Frankfurt 2025 trade fair project.
IMEX, which will take place in Frankfurt from May 20 to 22, 2025, is universally recognized as the global benchmark event for the B2B conference tourism market. The Italian presence, organized under the patronage of Promos Italia, represents a highly significant opportunity for international MICE buyers and operators interested in establishing contacts with the best of the Italian offerings—from conference venues and event organization agencies to service providers and incentive houses.
The project is specifically aimed at facilitating B2B meetings between selected Italian companies and highly profiled international buyers. This ensures B2B Italia's foreign readers direct and targeted access to high-level Italian commercial partners. The Italian participation at IMEX 2025 is set to be a crucial moment for cementing Italy's position as a leading destination for business events of all sizes and complexities.
19 November 2025