The event will take place online from March 25 to 28, 2025, on the platform B2BItalia.org, offering a unique opportunity for all international tourism professionals interested in Italy.
Why participate as a visitor?
Free registration: Sign up on the platform and access an exclusive event dedicated to Italian tourism.
Unlimited B2B meetings: Request direct meetings with Italian exhibitors from all regions, fostering new collaborations and business opportunities.
A rich and innovative program:Opening Conference: A high-level discussion with Italian and European institutional representatives on strategies to attract international tourism to Italy. Thematic panels focused on business opportunities in Italy: “Discovering the Italian Regions” – A journey through Italy’s regional excellences, from seaside destinations to mountain landscapes, from art cities to authentic villages. “Experiential and Sustainable Tourism” – How to experience Italy authentically, while respecting the environment and local communities. “Tourism, Marketing, Services, and Hospitality” – Innovations and strategies to enhance hospitality and tourism promotion.
A global network of visitors: The forum will host buyers, tour operators, media, and tourism professionals from 193 countries, offering Italian exhibitors a unique opportunity to gain visibility and build strategic connections.
Permanent Exhibition: A year-round digital showcase to continue exploring offers and opportunities until the next edition.
Don’t miss this opportunity! Register now for free at B2BItalia.org and discover the best of Italian tourism!
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