Italian Nautical Excellence: Success of Trends and Sustainability at METSTRADE Amsterdam

Italian Nautical Excellence: Success of Trends and Sustainability at METSTRADE Amsterdam

A historic trade decision opens an immediate opportunity for Made in Italy export. The competitiveness and premium quality of Italian coffee roasters are ready to conquer the American market.

The Italian agri-food sector, one of the cornerstones of Made in Italy, has received excellent news from the US market. The application of the 10% tariff that weighed on Italian coffee imported into the United States has been officially removed, a measure that had limited the competitiveness of Italian companies in recent years.

This decision, dated November 17, 2025, immediately opens a concrete window of opportunity for all Italian roasting companies, both large and especially Small and Medium Enterprises (SMEs), that aim to increase or consolidate their presence in the USA.

The tariff removal entails:

• Reduced Costs: A tax relief that translates into a more competitive final price for American consumers and B2B partners (distributors, Horeca chains).
• Greater Accessibility: The US market, which is among the countries with the highest growth potential for quality coffee and premium blends, now becomes much more accessible.
• Quality Advantage: Italian companies can now leverage the recognized quality of the Italian product, from moka pods to espresso blends, without the handicap of the additional cost.

For foreign readers, particularly importers and Foodservice buyers (Hotel, Restaurant, Catering), this is the ideal time to review purchasing strategies and partnerships with Italian coffee companies. Significant growth is expected in export volumes, driven by both B2C consumption and the professional channel.