« Go back Craftsmanship: symbol of Made in Italy Luxury
Artisan businesses operating in the luxury sector are a constantly growing reality. This is because the luxury sector best expresses creativity and innovation, key characteristics of craftsmanship.
From objects inspired by Italian production traditions to those looking to the contemporary, and the evolutions of production processes and materials, increasingly oriented towards sustainability.
Despite this, the heritage of craftsmanship is at risk due to the difficulty in finding new heirs willing to pass it on. Over 76% of goldsmith companies are artisanal. This is also true for the fashion sector (37.2 billion euros in revenue) and for the design sector.
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