« Go back Craftsmanship Export: CNA Highlights Significant Growth Potential for Made in Italy
According to recent analyses presented by CNA (National Confederation of Craftsmanship and Small and Medium Enterprises), the Italian craftsmanship sector shows an international expansion potential that remains largely untapped. Despite global challenges, the value of Italian expertise continues to be a distinctive and highly attractive element in foreign markets.
The report emphasizes that the quality, customization, and identity of handcrafted products are the primary drivers for exports. For Italian small and medium-sized enterprises, internationalization is no longer an option but a necessity to ensure long-term competitiveness.
Key factors driving this growth include the acceleration of digitalization processes and the use of B2B platforms, which allow even smaller businesses to reach geographically distant markets. The fashion, agrifood, and furniture sectors remain at the forefront, but there is also growing interest in technical supplies and artistic craftsmanship.
These figures confirm that the Italian production fabric is ready to seize new opportunities, including those arising from reconstruction and development programs in strategic areas, where the quality and reliability of Italian supplies are considered essential.