« Go back Amazon stands for the Made in Italy
On April 22nd, at the Ministry of Enterprises and Made in Italy, Minister Francesco Lollobrigida, along with the president of the ICE agency and the Country Manager of Amazon, kicked off the third edition of Mady Italy Days, an initiative aimed at promoting Made in Italy products all over the word.
From May 27th until June 2nd, a promotional window dedicated to Italian products will be created on Amazon, available in the United Arab Emirates, France, Germany, Japan, United Kingdom, United States, and Spain. Customers will have the opportunity to buy a wide range of products not only from well-known brands but also from small and medium-sized enterprises that can reach a larger user base.
Furthermore, a memorandum of understanding was signed between the Ministry of Foreign Affairs and International Cooperation, the Ministry of Enterprises and Made in Italy (Mimit), the Ministry of Agriculture, Food Sovereignty, Forestry (Masaf), and Amazon to promote and protect the authenticity of Made in Italy products, with the aim of combating counterfeiting to the detriment of Italian companies. The memorandum includes awareness campaigns aimed at companies and consumers, as well as initiatives for training and support for internationalization.
On the inauguration of the first National Day of Made in Italy, coinciding with Design Week, Amazon has made available a category dedicated to Italian design called Design Made in Italy, and during the FuoriSalone, it presented the installation "The Amazing Walk". The company also offers a free training event on April 23rd, where experts will explain how to sell on the store and how to best use the tools offered.
Mady in Italy Days initiative not only represents an action for the safeguarding of Italian products but also a strategic approach designed at expanding the commercialization of Italian products through online sales spaces that facilitate and speed up the consumer's purchase.
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